Recipe Book

For this project, the task was to create a recipe book. I focused on the aesthetic and what the client wanted their audience to see. I wanted a clean eye appealing look. I not only wanted the image of the food to stand out, I wanted to be able to draw one’s attention and entice them to try the recipe.

In terms of organization, I wanted the reader to be able to locate each section easily. The sections start with the ingredients in the left side column. The reader then transitions to directions in the right hand column. Finally the bottom column offers a description of the author’s experience enjoying the meal.

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